Word Around Town

Our Blog

Word Around Town

Our Blog

May 12, 2020
Martin County Florida Moments of Escape

When you can’t sell to your customers, give them what they really need: an escape

With the majority of people still homebound and the economy in free-fall, businesses around the world are scrambling to find ways to connect with […]
May 4, 2020
Photo illustration of COVID-19 impact on marketing

Why the coronavirus pandemic will make you a better marketer

In times of crisis, we yearn for silver linings. It’s only human to search for meaning, comfort, and levity amid the fear, anger, and […]
April 16, 2020
An illustration of 93-year-old Pennsylvanian Olive Veronesi holding a sign that reads "I need more beer!!"

What a 93-year-old beer lover teaches us about marketing — and ourselves

When 93-year-old Pennsylvanian Olive Veronesi was photographed standing behind a glass door, with a Coors Lite in one hand and a sign that read […]
March 11, 2020

How To Establish Authority and Create Relationships: Marketing Strategies for Community Banks

In the past 5 years, large banks have closed down branches faster than ever before, which has led to a rise in people looking […]
February 18, 2020
Girl writing in notebook.

10 Marketing Conferences to Attend in Texas in 2020

Marketing conferences are one of the best ways to stay current in this ever-changing industry and a great opportunity to learn from top executives […]
February 12, 2020

Why You Need a Content Strategy to Build Your Business

The Internet as we know it now was built on the back of advertising from old-school, text-only Google ads to the annoying pop-ups and […]
January 6, 2020

We Are Belo + Company

We live in a world of complex marketing challenges and evolving marketing solutions. That’s why over the past several months, we have been building […]
October 29, 2019

Market Segmentation: Understanding Your Current and Future Customers

What is Marketing Segmentation? Simply put, it’s grouping your customers into subsets that you can then reach more precisely and effectively. Depending on your […]
October 8, 2019

Employee Spotlight: Colin Hayes

Employee Spotlight is a blog series that takes a look at the hard-working people who drive success for our partners. Belo + Company has […]