Word Around Town

Our Blog

Word Around Town

Our Blog

August 20, 2019

Anatomy of a Landing Page

Best Practices for Creating a Landing Page that Converts First impressions matter, and the front page of your website will shape the way many […]
August 13, 2019

Augmented Reality and the Future of Marketing

While we may not operate flying cars or have the ability to teleport, don’t be fooled — the future is here. Augmented reality (AR), […]
August 6, 2019

Incorporating PR into Your Inbound Strategy

Inbound PR isn’t new, but there’s still a need for defining what it is or what it does exactly. You’ve probably heard of Public […]
July 30, 2019

The Benefits of Inbound Marketing

Unlike intrusive marketing methods that solicit potential customers without their consent, inbound marketing seeks to attract people by offering them something valuable — usually […]
July 30, 2019

Adobe DTM is Sunsetting — Why it’s Time to Switch to Google Tag Manager

Since the introduction of tag management systems (TMS), businesses have had a much easier time managing, maintaining and implementing their tags while creating a […]
July 24, 2019

Do You Know Your Customers? Identify Your Buyers for Human-Centered Marketing

You know that it’s vital to truly connect with your customers in order to understand their needs so you can meet and exceed them. […]
July 24, 2019

Creating a Customer Journey Map: 5 Essential Components To Get You Started

Understanding your customers is a key component of any company’s inbound marketing strategy. By having a grasp on your target customers’ shopping patterns, wants, […]
July 16, 2019

Inbound Marketing Guide: How to Get New Customers to Come to You

When you think of marketing, what’s the first thing that comes to mind? It might be commercials that you wish you could fast forward […]
July 16, 2019

Producing Engaging Content for Each Stage of the Marketing Funnel

The right piece of web content can pique a prospect’s interest and convert them into a paying customer. It can boost your search engine […]