If you’re not optimizing your local online presence, you’re invisible — at least you’re invisible to local customers searching online for you or what you offer. When they’re looking for something “near me,” they’re close to a purchasing decision and eager to connect, whether that’s a phone call or an in-store visit. It’s critical for you to capture their attention.
So how do you ensure you’ll show up at the top of their search results? With quality local listings, positive reviews, and relevant local content — all of which influences search rankings. If you’re not winning in local search, you’re giving away money to your competitors.
Think of it like this: Branded search is your new homepage. It’s someone’s first online encounter with you, so make it count.
If you need more evidence to care about local SEO, consider these statistics:
What does all of this mean? Essentially, if your local listings on sites such as Google or Bing are incorrect or inadequate — wrong phone number, out-of-date address, inaccurate store hours — you risk losing visibility in search, which hinders online and in-store traffic and sales. Not only that, it turns off buyers, as do few or bad reviews.
With more than 80% of market share, Google is by far the most popular search engine, which is why everyone is so focused on Google (but its dominance also makes it the most competitive environment for SEO). The Google Maps pack — aka the “3-pack” or “local pack” — is the group of three listings displayed on a SERP for a local search.
Due to the rise of searches with local intent, the map pack now takes up a huge amount of real estate on local search results — especially on mobile — pushing more traditional search results further down the page. So how you rank in the map pack determines where you show up on the SERP. In other words, ranking No. 1 in local search means ranking No. 1 in the map pack.
So if you’re a local business, and your goal is to rank well in search, then you need to be in the local pack.
Whether you’re a small business with only a few locations or a national brand with hundreds of storefronts, you need to pay attention to your local search rankings. If you don’t, you’re missing out on sales.
Here’s a checklist for ensuring you’re doing all the right things to influence local SEO:
The more locations you have, the more you have to worry about. Thankfully, there are solutions out there for managing such things — listings, reputation, local landing pages — and we offer one of them. Our software-as-a-service platform, combined with active involvement from our SEO whizzes, takes the guesswork and anxiety out of your local presence management, so you can operate more efficiently and preserve hard-earned brand equity. With us, you can optimize your local listings across all sites, review and respond to every review from every source and analyze buyer sentiment, develop user- and SEO-friendly local pages, and get detailed reporting on all of it. We’re ready when you are.