Abuelo’s Mexican Restaurant
October 13, 2020
McCurtain County Tourism Authority
October 14, 2020
The Challenge
This 80-year-old brand — with locations in Oklahoma, Arkansas, and Missouri — was a natural foods grocer long before it was de rigueur. After decades of proven expertise in the health and wellness category, Akin’s had lost significant regional market share to new global competitors equipped with vast marketing resources, fresh creative strategy, and media reach. Akin’s was ripe for revitalization.
The Goal
Reposition Akin’s Natural Foods as the source for wellness wisdom, not trends or fads.
The Solution
In a world saturated with health “experts,” personalities, blogs, tools, tricks, and retail opportunists, people looking for reliable products, produce, vitamins, and supplements don’t know whom to trust. Akin’s could provide safe harbor for those who want experience and solutions. Naturally.
Our uplifting messaging encouraged audiences to strive for feeling good without the pressure of being perfect. We developed a new logo, tagline, brand elements, signage, in-store merchandising, website, juice bar, and digital marketing elements to inject new life into a respected brand.
