A B2B industrial manufacturing company, which relied primarily on referrals, struggled to win new business to hit revenue targets. The brand wanted to attract inbound leads but needed to solve issues with its website, attribution, and conversion rate.
Increase website leads and conversions.
We started by shifting the user experience toward a “get a quote” conversion path and adding keyword-rich content to the website. We integrated the website with the brand’s CRM to provide contextual insights for the prospect lifecycle, resulting in intelligence that further optimized conversion rates. Once the website was revamped, we shifted the marketing budget to a paid search campaign to drive a consistent stream of traffic to the site.
New content helped push the brand’s site to page one of search engine result pages (SERPs). This SEO effort, combined with paid search and improved user experience, resulted in a consistent stream of high-quality leads.
Increase in conversion rate
Decrease in cost per click
Increase in YoY search engine rankings