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Charter School
September 28, 2020
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Online University
September 30, 2020
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B2B Industrial Manufacturer

Two men in an manufacturing plant

The Challenge

A B2B industrial manufacturing company, which relied primarily on referrals, struggled to win new business to hit revenue targets. The brand wanted to attract inbound leads but needed to solve issues with its website, attribution, and conversion rate.

The Goal

Increase website leads and conversions.

The Solution

We started by shifting the user experience toward a “get a quote” conversion path and adding keyword-rich content to the website. We integrated the website with the brand’s CRM to provide contextual insights for the prospect lifecycle, resulting in intelligence that further optimized conversion rates. Once the website was revamped, we shifted the marketing budget to a paid search campaign to drive a consistent stream of traffic to the site.

The Results

New content helped push the brand’s site to page one of search engine result pages (SERPs). This SEO effort, combined with paid search and improved user experience, resulted in a consistent stream of high-quality leads.

206%

Increase in conversion rate

51%

Decrease in cost per click

129%

Increase in YoY search engine rankings