Mother Road Market tacos
Mother Road Market
October 31, 2020
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Logo for Boxyard in Tulsa, Oklahoma

The Challenge

Nelson & Stowe Development asked us for design and branding advice for its most ambitious project to date: 30-odd shipping containers assembled to provide space for dozens of local retailers, restaurants, and service providers “to get in on all that is happening in the newly energized Tulsa downtown district.”

The Goal

Through the use of color psychology and site-specific design, create an aesthetic, sense of place, and highly recognizable brand — Boxyard — that heightens awareness for the tenants’ businesses.

The Solution

We drew inspiration from iconic visual systems from the world of freight shipping, airport graphics, industrial signage, and more. The visual vernacular focuses on function and impact, enhancing the customer experience through the use of familiar iconography, a simple color palette, and large-scale environmental graphics.