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National Retailer

The Question

A leading national retailer was seeing year-over-year declines in organic traffic and revenue as Google pushed organic results further down the page on shopping-related keywords. How could we raise search visibility, connect with new audiences, and improve the user experience of an older ecommerce website in need of a facelift?

The Answer

We attacked the challenge from multiple angles. First we helped the brand implement an innovative, visual category filtering system that improved site conversion rate by nearly 1.5% across all marketing channels.

Next, we built a content marketing strategy designed to capture consumers’ attention and connect with them around special moments, milestones, and life hacks. And, using our local presence management (LPM) solution, we revamped the brand’s local presence — across more than 1,000 stores.

National Retailer

The Question

A leading national retailer was seeing year-over-year declines in organic traffic and revenue as Google pushed organic results further down the page on shopping-related keywords. How could we raise search visibility, connect with new audiences, and improve the user experience of an older ecommerce website in need of a facelift?

The Answer

We attacked the challenge from multiple angles. First we helped the brand implement an innovative, visual category filtering system that improved site conversion rate by nearly 1.5% across all marketing channels.

Next, we built a content marketing strategy designed to capture consumers’ attention and connect with them around special moments, milestones, and life hacks. And, using our local presence management (LPM) solution, we revamped the brand’s local presence — across more than 1,000 stores.

What We Did

Content Marketing

Search Engine Optimization (SEO)

Local Presence Management (LPM)

Conversion Rate Optimization (CRO)

The Outcome

The retailer saw its rankings increase in the coveted Google Maps pack, driving more in-store and online traffic — and sales. The lifestyle blog has deepened the brand’s relationship with core customers as intended, as well as boosted ecommerce revenue. Our strategic consulting partnership continues to expand as they trust us to help them make key marketing decisions.