Think Iowa City
October 7, 2020
Ulster County Tourism
October 10, 2020
The Challenge
A leading national retailer had hit a ceiling with search engine optimization (SEO). The brand was seeing year-over-year declines in organic traffic and revenue as Google pushed organic results further down the page on shopping-related keywords.
The Goal
Improve search visibility, connect with new audiences, and improve the user experience of an older ecommerce website in need of a facelift.
The Solution
We attacked this from multiple angles. First we helped the brand implement an innovative, visual category filtering system that improved site conversion rate by nearly 1.5% across all marketing channels. Next, we built a content marketing strategy designed to capture consumers’ attention and connect with them around special moments, milestones, and life hacks. Finally, using our local presence management (LPM) solution, we revamped the brand’s local presence — across more than 1,000 stores — to increase rankings in the Google Maps pack, thereby driving more in-store and online traffic and sales.
The Results
$25 million
Incremental revenue from organic search, Q1-Q2 2020
61%
YoY increase in monthly online sales
$400,000
Incremental revenue from blog, Q2 2020
13%
Increase in monthly Google My Business actions
18%
Lift in monthly organic website traffic
30%
Increase in monthly local conversion rate
