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Home / Work / Think Iowa City

Think Iowa City

The Question

How can we create a unified brand that recognizes the unique communities that make up greater Iowa City?

The Answer

In Iowa City, America’s first UNESCO City of Literature, curiosity is cultivated and thoughtfulness is a way of life. We wanted our work to not only reflect that, but also to provoke and promote it.

From the domain name to the brand identity and advertising, the system is designed to attract visitors who will appreciate Iowa City’s special blend of progressive thought, collegiate energy, and Midwestern values.

Think Iowa City

The Question

How can we create a unified brand that recognizes the unique communities that make up greater Iowa City?

The Answer

In Iowa City, America’s first UNESCO City of Literature, curiosity is cultivated and thoughtfulness is a way of life. We wanted our work to not only reflect that, but also to provoke and promote it.

From the domain name to the brand identity and advertising, the system is designed to attract visitors who will appreciate Iowa City’s special blend of progressive thought, collegiate energy, and Midwestern values.

What We Did

Brand Strategy

Campaign Creative

Our Work in Pictures

The Outcome

We helped this collegiate community build an authentic brand to attract overnight visitors all year long.

In Our Client’s Words

“We have a unique community of smart people with widely divergent points of view, and we asked for a single brand to unify us. Medium Giant completely understood who we are and what we stand for. And then they developed a smart brand identity system and highly creative campaign to represent us. It’s been so successful that it’s now our web address and even how we refer to the CVB.”

Joshua Schamberger, President

Think Iowa City