Close

How can we help you?

We want to hear from you. And it’s easy to reach us. Give us a shout at 844-886-2252, send us an email at hello@mediumgiant.co, visit our contact page, or fill out the form right here. You can expect a response within two business days.

Close

What are you looking for?

Ulster County Tourism

The Question

We were hired to help attract overnight visitors to this remote area of upstate New York known for its rugged beauty and its Dirty Dancing-era heyday. Amid the many communities in the Hudson River Valley, how could we help Ulster County distinguish itself in a powerful, authentic way?

The Answer

During our immersive brand research, we discovered that Ulster County is full of entrepreneurial people running bars, restaurants, shops, guide services, and more. They attract and cater to those who seek the new, the undiscovered, the authentic experience. That led us to “Seek for Yourself.”

In July 2022, we completed an overhaul of Ulster County’s tourism website. The rebuild includes a new CMS ( transition from Drupal to WordPress), information architecture, content, and design. We anticipate it will serve Ulster County for years to come.

Ulster County Tourism

The Question

We were hired to help attract overnight visitors to this remote area of upstate New York known for its rugged beauty and its Dirty Dancing-era heyday. Amid the many communities in the Hudson River Valley, how could we help Ulster County distinguish itself in a powerful, authentic way?

The Answer

During our immersive brand research, we discovered that Ulster County is full of entrepreneurial people running bars, restaurants, shops, guide services, and more. They attract and cater to those who seek the new, the undiscovered, the authentic experience. That led us to “Seek for Yourself.”

In July 2022, we completed an overhaul of Ulster County’s tourism website. The rebuild includes a new CMS ( transition from Drupal to WordPress), information architecture, content, and design. We anticipate it will serve Ulster County for years to come.


What We Did

Audience Intelligence
Brand Strategy
Campaign Creative
Media Planning
Paid Social
Content Marketing
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)

The Outcome

We’ve been Ulster County’s agency of record since 2017. Results continue to exceed expectations, thanks to having a strong brand and continuing to invest throughout multiple changes in county leadership, along with the uncertainties of a lingering pandemic.

The Results

increase in tourist tax revenue
increase in direct lodging referrals

In Our Client’s Words

“This team immersed themselves in our community to build a truly authentic brand to represent us. It has been working incredibly well for us ever since. From successful broad-based advertising campaigns to COVID-focused campaigns, our county has reaped the benefits of their work.”
Rick Remsnyder, Director
Ulster County Tourism

Curious about what we can do for you?

More Like This