Rebrand this remote area of upstate New York known for its rugged beauty and its Dirty Dancing-era heyday.
Build and execute a brand strategy to attract overnight visitors from New York, New Jersey, and Connecticut.
During our immersive brand research, we discovered that Ulster County is full of entrepreneurial people running bars, restaurants, shops, guide services, and more. They attract and cater to those who seek the new, the undiscovered, the authentic experience. That led us to “Seek for Yourself.”
We’ve been Ulster County’s agency of record since 2017, developing omnichannel marketing campaigns in the spirit of “Seek for Yourself” to lure visitors from the surrounding tri-state area.
Increase in tourist spending
Increase in occupancy tax revenue
“This team immersed themselves in our community to build a truly authentic brand to represent us. It has been working incredibly well for us ever since. From successful broad-based advertising campaigns to COVID-focused campaigns, our county has reaped the benefits of their work.” — Rick Remsnyder, director, Ulster County Tourism