Part of the Seattle metropolitan area, Bellevue, Washington, needed to stand out among the highly desirable destinations in the Pacific Northwest.
Revitalize the city’s brand to attract more overnight visitors.
The newly created Visit Bellevue Washington destination marketing organization (DMO) tapped us to develop a brand identity, advertising campaign, and marketing strategy. As we embarked on our quest, the Bellevue brand became as clear as the waters of the mighty Northwest.
Bellevue is built for a global audience looking for a curated collection of elevated experiences — from the restorative power of the outdoors to the anticipation and excitement of world-changing ideas to the sensory exploration of fashion, art, and cuisine. We took Visit Bellevue to “The Edge” — where tech innovation, high luxury, outdoor adventure, and upscale dining converge — with an aspirational brand identity and advertising campaign for this inspiring city.
“From the minute we met with this team, they seemed to really get us. Bellevue is a part of the Seattle metropolitan area, yet we’re distinctly different. They built a brand and strategy to represent us as a premier destination built by futurists, rooted in the spirit of the Pacific Northwest that places every visitor on the verge of creativity, innovation, and style — where the allure of aspiration touches everyone we meet.” — Brad Jones, CTA, executive director, Visit Bellevue Washington